Yacine Daoud – Medium

Yacine Daoud

Understanding conventional approaches to Media Planning

When we speak of conventional media planning, we recognize that there is no single universally accepted model. But virtually all models…

2 min readAug 20, 2021

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Understanding conventional approaches to Media Planning

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Yacine Daoud

How do we prioritize media vehicles by cost/effectiveness ?

The media vehicle evaluation step in the media planning process is one of the most controversial step, at least from the experience I had…

3 min readAug 20, 2021

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How do we prioritize media vehicles by cost/effectiveness ?

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Yacine Daoud

Can asset prices be forecasted by global Liquidity ?

During the period leading up to the global financial crisis in 2008, and during the period after the 2020 Covid19 pandemic, many asset…

2 min readAug 20, 2021

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Yacine Daoud

Why is it preferable to run week-long marketing campaigns ?

A question I get a lot from both clients and peers is : how long should you promote a media ? We can see that most services related to…

2 min readAug 20, 2021

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Why is it preferable to run week-long marketing campaigns ?

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Yacine Daoud

Ever wondered what the digital ad inventory looks likes ?

In this article, I will get into a more detailed, high resolution, view on how the digital ad inventory looks like. As you probably know…

2 min readAug 20, 2021

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Ever wondered what the digital ad inventory looks likes ?

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Yacine Daoud

How to manage a Billion Dollars — Ep.6 — All green August, by Yacine Herrliche.

We had a very positive end of July, with a 10% growth to $1.232 Billion euros. And we had a good calm week, with a +$10 Million result…

2 min readAug 5, 2021

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How to manage a Billion Dollars — Ep.6 — All green August, by Yacine Herrliche.

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Yacine Daoud

How to manage a Billion Dollars — Ep.6 — July summary.

July was a month full of surprises, but which we ended with a positive result.

2 min readAug 2, 2021

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How to manage a Billion Dollars — Ep.6 — July summary.

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Yacine Daoud

How to manage a Billion Dollars — Ep.5 — July week 2.

Thursday :

3 min readJul 15, 2021

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Yacine Daoud

Managing a billion Dollar — Ep 4 — July week 2. Yacine Herrliche

Tuesday :

2 min readJul 13, 2021

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Yacine Daoud

Managing a billion Dollar — Ep 3— July week 2. Yacine Herrliche

Monday :

2 min readJul 12, 2021

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Yacine Daoud

Yacine Daoud

I have fun writing about things I’m passionate about in a professional setting : Finance, Macroeconomics, Marketing, Sales, and Project Management.

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