Yacine DaoudUnderstanding conventional approaches to Media PlanningWhen we speak of conventional media planning, we recognize that there is no single universally accepted model. But virtually all models…Aug 20, 2021Aug 20, 2021
Yacine DaoudHow do we prioritize media vehicles by cost/effectiveness ?The media vehicle evaluation step in the media planning process is one of the most controversial step, at least from the experience I had…Aug 20, 2021Aug 20, 2021
Yacine DaoudCan asset prices be forecasted by global Liquidity ?During the period leading up to the global financial crisis in 2008, and during the period after the 2020 Covid19 pandemic, many asset…Aug 20, 2021Aug 20, 2021
Yacine DaoudWhy is it preferable to run week-long marketing campaigns ?A question I get a lot from both clients and peers is : how long should you promote a media ? We can see that most services related to…Aug 20, 2021Aug 20, 2021
Yacine DaoudEver wondered what the digital ad inventory looks likes ?In this article, I will get into a more detailed, high resolution, view on how the digital ad inventory looks like. As you probably know…Aug 20, 2021Aug 20, 2021
Yacine DaoudHow to manage a Billion Dollars — Ep.6 — All green August, by Yacine Herrliche.We had a very positive end of July, with a 10% growth to $1.232 Billion euros. And we had a good calm week, with a +$10 Million result…Aug 5, 2021Aug 5, 2021
Yacine DaoudHow to manage a Billion Dollars — Ep.6 — July summary.July was a month full of surprises, but which we ended with a positive result.Aug 2, 2021Aug 2, 2021
Yacine DaoudManaging a billion Dollar — Ep 4 — July week 2. Yacine HerrlicheTuesday :Jul 13, 2021Jul 13, 2021
Yacine DaoudManaging a billion Dollar — Ep 3— July week 2. Yacine HerrlicheMonday :Jul 12, 2021Jul 12, 2021
