When we speak of conventional media planning, we recognize that there is no single universally accepted model. But virtually all models address concepts such as gross impressions, reach and frequency, effective reach and frequency, rating points, gross rating points, share, duplication, audience composition, households/persons using television/radio, and cost per thousand.

Yacine Daoud

I have fun writing about things I’m passionate about in a professional setting : Finance, Macroeconomics, Marketing, Sales, and Project Management.

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